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Professeur Associée en Marketing EMLV
[Détails]
- Ilaria Dalla Pozza and Erwan Le Quentrec, “Multichannel Management gets Social”, working paper, contrat de recherche en collaboration avec Orange
- Kumar V., Ilaria Dalla Pozza and Jaishakar Ganesh (2013, “Revisiting the Satisfaction-Loyalty Relationship: Empirical Generalizations and Directions for Future Research”, Journal of Retailing, forthcoming
- Kumar V., Ilaria Dalla Pozza, Andrew Petersen and Danish Shah (2009), “Reversing the Logic: The New Path to Profitability through Relationship Marketing”, Journal of Interactive Marketing, 23(2), 147-156
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